Some of the advantages of direct mail are measurability of results, cost effectiveness over advertising due to the highly targeted audiences, and the ability to craft specific benefit messages to various target audiences. One word of advice here however, make your benefits known through an attention getting headline, use a crystal clear call-to-action and consider adding an offer to entice the receiver to respond. To help determine if direct mail is the right tool for you consider the number of potential leads (if 2% to 3% of the total number of pieces mailed turned to legitimate leads), then consider the cost of the mailing and what your margins are to determine potential return on investment.

Want to increase the potential number of leads you can generate from direct mail? Consider a pURL (Personalized URL) campaign. These mailers are personalized with the receivers name, etc. and they are directed to their own personal web site where they can find out more about your business, offerings and benefits. You can use these sites to gather valuable data through implementing survey questions in addition to promoting your business. Response rates can range between 5 and 20%! In addition, the Direct Marketing Association (DMA) has revealed that 43% of consumers prefer to respond to an advertisement online. These factors mean the potential for huge returns on your personalized URL campaign. Please contact us for more details.